Martech.org : Ali Schwanke: Spotlight on the expert
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple…
IAPP : A view from DC: The proposed AI Civil Rights Act would require audits all the way down
IAPP Managing Director, Washington, D.C., Cobun Zweifel-Keegan, CIPP/US, CIPM, offers his take on the latest privacy and AI governance developments in the nation’s capital and around the U.S. This week,…
IAPP : CDT research reveals effects of explicit AI use in schools
The Center for Democracy and Technology published research on the impacts nonconsensual AI deepfakes are having on U.S. public school students. The CDT found 39% of students said they have…
Martech.org : New brands burst into celebrity influencer space
Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence…
Martech.org : U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13
The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. 13, 2024. The final rule, which was announced in August, goes beyond a…
Martech Zone : How To Utilize Business Proposal Templates to Drive Business Success
A well-structured business offer may be the disparity between winning over new guests and completing deals in the Machiavellian world of business-to-business (B2B) deals. A business proposal template is an…
IAPP : AI and digital governance: Platform liability laws in the EU
In the last of a three-part series unpacking platform liability laws related to AI, IAPP European Operations Coordinator Laura Pliauskaite and former IAPP AI Governance Fellow Uzma Chaudhry explore the…
Martech.org : Why public relations is thriving in today’s global marketing mix
This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is…
Martech.org : WordPress moves to ban WP Engine from accessing its resources
WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer…
Martech.org : Why AI’s agents and commodification are good news for marketers
This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as the year…