News
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Your GTM Stack Has AI Agents You Cannot Audit. LeanData Measured How Bad It Is.
LeanData's 2026 GTM survey: 93% of teams have AI agents, 30% found unaudited record actions, and 27% had multiple agents contact the same prospect.
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Why 'Good Enough' Is the Most Expensive Word in Your AI Marketing Stack
At Digiday's AI Marketing Strategies event, premium brand marketers said agencies are shipping work where the logo isn't right. The phrase: good enough, go.
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Why Lifesight Just Gave Away the Most Valuable Part of Its Measurement Stack
Lifesight open-sourced Horizon, its demand forecasting engine, on September 25. The move exposes a truth most measurement vendors do not want customers to know.
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Your Product Feed Was Built for Six-Word Queries. Your Customers Now Type 24.
Your customer asks an LLM a 24-word question. Your product feed answers with three bullets. Here is why that loses the click.
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Your ChatGPT Ads Just Got Better Measurement. The Consent Problem Got Worse.
OpenAI's __obi cookie can live in a browser for a year and travel from ChatGPT into advertiser sites. Your CMP probably does not audit it yet.
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Your Site Migration Reset Your Paid Search Campaigns. Google Did Not Tell You When They Come Back.
Site migrations reset paid search campaigns the same way they reset organic rankings. Google has no playbook for one and will not write one.
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Why Faster AI Just Made Your Slow Marketing Stack Slower
Six months into Claude rollouts, throughput is up but cycle times are flat. Your AI is fine. Your operating model is the bottleneck.
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Infillion Just Bought Foursquare. Your Location Data Stack Just Got Smaller.
Infillion bought Foursquare. The independent location data market just shrank to two vendors, and one is now a platform.
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Your Chatbot Just Talked 81 Percent of Shoppers Out of Buying. Here Is What To Do.
81 percent of chatbot-using shoppers decided against a purchase based on AI guidance. Buying ads in the answer does not fix the problem.
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Your AI Agent Did Not Go Rogue. It Just Did Exactly What You Asked.
AI agents do not need to go rogue to damage your business. They just need a poorly defined objective and the same effectiveness they show in every other job.