Martech Zone : IMQRScan: A QR Code Generator Combining Custom Designs with Built-In Lead Generation
QR codes have become more than a convenience—they’re a direct line between brands and their audiences. But not all QR code tools are created equal. While most offer basic generation…
Martech Zone : Local Falcon: Visualize Your Map Pack Performance with AI-Powered Heatmaps and Share of Local Voice
If your business relies on local traffic, visibility is everything. Yet, many companies have no idea where they stand in Google’s all-important Map Pack — or worse, they’re flying blind…
Martech.org : 7 reasons your conversion metrics look great — but your sales don’t
Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the…
Martech.org : How tariffs impact retail sales and ad spending, and why 2025 might be different
News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. …
Martech Zone : Safely Integrating Autonomous AI Into the Enterprise: Why MCPs, HITL, and Data Access Gateways Are Non-Negotiable
As enterprises race to harness the productivity and automation potential of artificial intelligence (AI) and machine learning (ML), a new architectural problem has emerged—how do you safely allow autonomous systems…
IAPP : European Commission to introduce potential GDPR reform
Politico reports the European Commission plans to introduce a proposal to reform the EU General Data Protection Regulation in the “coming weeks,” according to European Commissioner for Democracy, Justice, the…
Martech.org : How smarter measurement can fix marketing’s performance trap
Marketing’s obsession with short-term wins has created a dangerous cycle. Brands keep investing in what’s immediately measurable while neglecting long-term growth — a trap WARC calls the “doom loop.” The…
Martech.org : This is what your CMO is facing. How can you help?
Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities.…
Martech.org : Why your marketing isn’t working — and how an audit can help fix it
Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible without a…
Martech Zone : The FTC’s “Click-to-Cancel” Rule Takes Effect This Month—Is Your SaaS Business Ready?
It’s a story nearly every SaaS customer has lived through: signing up is a breeze—just a few clicks, your credit card number, and you’re in. But when you try to…