Martech Surf

What can you do about rising customer acquisition costs (CAC) and low conversion rates (CR)? As digital ad costs continue to climb, many businesses find themselves spending more to maintain…

Lead generation (LeadGen) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the…

AI is becoming an invaluable tool for marketers looking to streamline their strategies and enhance content quality. However, despite its potential, many marketers face challenges when integrating AI effectively into…

U.S. Vice President JD Vance does not expect the proposed 10-year moratorium on state-level AI legislation to be included in Congress’ final reconciliation bill text, Politico reports. Vance said he…

The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising supply chain. They are open for public comment…

U.S. Federal Trade Commissioner Alvaro Bedoya, who refused to accept his expulsion by the White House in March, formally resigned from the agency, Politico reports. Bedoya told the publication he…

Running a successful e-commerce business means constantly juggling orders, inventory, marketing, customer service—and somehow still finding time to track your cash flow. But as you scale, the back-end work doesn’t…

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better…

Every jump forward in technology changes the consumer journey — sometimes in subtle ways, other times more dramatically. Online searches and interactions are changing fast, and ignoring this shift could…

When your organization operates across countries, languages, and compliance zones, creating consistent, high-quality multilingual content isn’t just challenging—it’s mission critical. Marketing teams, compliance officers, localization leaders, and technical communicators all…