Martech Zone : Creative Destruction: Why AI Will Unleash Marketing Creativity and Opportunities
Thirty years ago, as I was adding PC connectivity to a manufacturing plant’s equipment to monitor equipment performance for predictive maintenance, I never imagined the world we now live in.…
IAPP : Sam Altman, Alex Blania discuss Tools for Humanity’s biometric technology
Tools for Humanity co-founders Sam Altman and Alex Blania took the stage at the closing general session of the IAPP Global Privacy Summit 2025 in Washington, D.C., to discuss how…
Martech.org : Your subscribers are tired and distracted, so give them less and they’ll love you more
The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating…
Martech Zone : SEO vs. SEM: Choosing the Right Search Strategy for Business Growth in 2025
When businesses start investing in digital marketing, one of the first questions they face is whether to focus on SEO or SEM. Unfortunately, the answer isn’t always straightforward. Many agencies…
Martech.org : Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates Adobe’s generative…
IAPP : Online retailer loses bid to dismiss class-action lawsuit on jurisdictional grounds
The U.S. Court of Appeals for the Ninth District revived a federal class-action lawsuit against Shopify after a lower court originally dismissed the lawsuit when the Canadian company successfully argued…
Martech.org : ChatGPT with ads: ‘Free-user monetization’ coming in 2026?
Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new…
Martech Zone : Flot AI: The AI That Remembers, Writes, and Works Wherever You Do
If you’re a business owner, marketer, or salesperson, you know the real productivity killer isn’t just too much work—it’s scattered work. You’re jumping between emails, documents, CRM systems, marketing tools,…
IAPP : OECD publishes first G7 AI management reports
The Organisation for Economic Co-operation and Development released the first reports on how participants in the G7 Hiroshima AI Process Reporting Framework manage AI governance practices. The submissions came from…
Martech.org : Consumers say email is the channel of choice for brand interactions
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge. The Consumer Products Engagement report from SAP Emarsys and Deloitte…