Martech.org : B2B marketers at SMBs struggle with conversion rate optimization
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the B2B sector say conversion rate…
IAPP : EDPB approves guidelines on GDPR, DSA interplay
The European Data Protection Board adopted guidelines on the interplay between the EU General Data Protection Regulation and the Digital Services Act. The guidelines are geared toward helping member state…
IAPP : How to limit unwanted digital fingerprinting
Depending on consumers’ privacy settings, search engines, including Google, may be able to collect data based on the websites users visit, Forbes reports. The tracking, or digital fingerprinting, is able…
Martech.org : 20 strategic planning tips for marketers preparing for 2026
With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic plan for the coming year is an…
Martech.org : From Funnel to Signals: Break Siloes With the Five-Pillar Framework by Semrush Enterprise
Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels. Digital transformation has “fractured consumer journeys into unpredictable, nonlinear…
IAPP : US senator aims to advance US AI leadership with sandbox, federal regulatory exemptions
As the U.S. continues efforts toward leadership in the AI sector, U.S. Sen. Ted Cruz, R-Texas, introduced the Strengthening Artificial Intelligence Normalization and Diffusion by Oversight and experimentation Act. The…
IAPP : EU-Brazil adequacy, GDPR-DSA interplay guide on EDPB plenary agenda
The European Data Protection Board published its agenda for its 11 Sept. plenary meeting. Major agenda items include reviewing the European Commission’s draft adequacy agreement with Brazil, possible adoption of…
Martech.org : Designing the GTM model for marketing’s revenue era
Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting cadences built around producing as many as possible, with targets backed into based on volume.…
IAPP : Von der Leyen vows to maintain EU’s tech sovereignty in State of the Union address
European Commission President Ursula von der Leyen promised to retain Europe’s technology sovereignty and affirmed the bloc’s priorities for AI and children’s online safety during a State of the Union…
IAPP : Draft US Senate bill would create federal AI sandbox program
U.S. Sen. Ted Cruz, R-Texas, introduced draft legislation to establish a federal AI sandbox program overseen by the White House Office of Science and Technology Policy, NextGov reports. The sandbox…