Martech Zone : ConversionWax: Drive Conversions With Personalized Content That Adapts to Location in Real Time
Standing out means more than just offering great products; it means delivering the right content to the right person at the right time. Yet many brands still rely on static messaging, wasting…
Martech Zone : The Q4 Campaign Checklist Every Ecommerce Marketer Needs
Ecommerce marketers face their biggest test in Q4, when three months of revenue outweigh the other nine combined. Industry forecasts put this year’s holiday spend just shy of the trillion-dollar…
Martech Zone : Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms
Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI—specifically, with agentic AI, predictive modeling,…
Martech Zone : Improvado: Unify 500+ Data Sources and Maximize Your ROAS with Automated Marketing Reporting
Making sense of fragmented data across dozens of platforms is one of the most frustrating challenges for marketing teams today. Reports are inconsistent, dashboards are bloated with vanity metrics, and…
IAPP : CPPA Board finalizes long-awaited ADMT, cyber audit, risk assessment rules
After much debate and a line of revised drafts over the last year, the California Privacy Protection Agency unanimously adopted final rules governing the use of automated decision-making technology, cybersecurity…
IAPP : A view from DC: Can consumer protection enforcement unduly burden AI innovation?
IAPP Managing Director, Washington, D.C., Cobun Zweifel-Keegan, CIPP/US, CIPM, offers his take on the latest privacy and AI governance developments in the nation’s capital and around the U.S. This week, he…
Martech.org : The profile of RevOps is rising in many organizations
Revenue Operations (RevOps) is undergoing a rapid transformation, according to a study by Wakefild Rsearch and Salesloft. Traditionally, many organizations viewed RevOps as a sales support and reporting role. The…
IAPP : A view from Brussels: Will the Data Union Strategy finally lead to the European data single market?
IAPP Managing Director, Europe, Isabelle Roccia, CIPP/E, explores the European Data Union Strategy, expected in the second half of 2025. It follows the actions laid down in the 2020 European…
Martech.org : Creative misalignment is the silent killer of marketing ROI
Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by large enterprises…
Martech.org : Your brand, everywhere: Engineering discoverability in a multimodal world by Semrush Enterprise
AI is now your silent brand manager. Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover…