Martech.org : How to promote data literacy in your marketing team
What insights is your company missing because your teams don’t fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team…
Martech.org : Bombora integrates with Audigent’s PMPs
B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Audigent, a part of Experian, is a data activation, curation and identity platform. Audigent’s Smart, Contextual and…
IAPP : US AI policy uncertain after Trump rescinds Biden’s executive order
U.S. President Donald Trump’s revocation of the Biden administration’s executive order on AI signals an immediate reversal in U.S. policy around the rapidly changing industry. But much of the order’s…
Martech.org : What can marketers learn from the Savannah Bananas?
It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play…
Martech.org : Meta ad spend up 15% last quarter as TikTok sees sharp drop
Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to…
Martech.org : 6 ways marketers can use Clay to enrich data and build campaigns
Data enrichment provider Clay raised $40 million in a Series B expansion Wednesday, which gives the company a valuation of $1.25 billion. If data truly in the new oil, Clay…
IAPP : ‘What’s in a name?’: EDPB publishes draft guidelines on pseudonymization
The European Data Protection Board’s recently adopted updates to its pseudonymization guidelines outline the “legal and technical requirements” it considers necessary for effective pseudonymization, Bird & Bird International Data Protection…
IAPP : Infographic: Cybersecurity Law Basics
The IAPP Research and Insights team created a Cybersecurity Law Basics infographic that offers an overview of cybersecurity law definitions and economic sectors where certain aspects of cybersecurity law apply.…
Martech.org : How three companies are reinventing event marketing with SoLoMo
After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back — and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning…
IAPP : The new FCC marketing rules you should know about
Red Clover Advisors founder and CEO Jodi Daniels, CIPP/US, analyzed the U.S. Federal Communications Commission’s telemarketing consent rule, which takes effect 27 Jan. The rule is meant to prevent unwanted…