All about marketing technology
AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here are…
The current global friction complicating cross-border data transfers has increased in recent years, with data protection, economic sovereignty and national security being key factors in the unsettledness. Hogan Lovells Partner…
Latvia’s Data State Inspectorate released guidance to help organizations determine if their use of surveillance tools is considered large-scale. The DVI said organizations must assess surveillance use to ensure it…
Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article. Depending on their backgrounds, marketers…
CyberScoop interviewed outgoing U.S. Federal Communications Commission Chair Jessica Rosenworcel about key moments in her tenure, including those around cybersecurity, privacy and AI, and the challenges that lie ahead for…
“If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut to the chase,…
India’s Ministry of Electronics and Information Technology released Digital Personal Data Protection Act draft regulations for public comment, The 420 reports. The long-awaited draft rules, recently agreed to at the…
Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says drove…
U.S. Rep. Jay Obernolte, R-Calif., who chairs the bipartisan House Task Force on AI, is poised to play a major role in helping craft potential AI regulations in the 119th…
Understanding the real costs of events — and how to manage them effectively — is the difference between a successful conference and a budget nightmare. When planning a conference, most…