All about marketing technology
To paraphrase an old saying: “New customers are silver; old customers are gold.” Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream.…
The U.S. District Court for the Northern District of California ruled Google and YouTube must face some claims in a class-action lawsuit related to alleged “highly offensive behavior,” which amounted…
The Office of the Australian Information Commissioner announced it launched a compliance tool to help organizations understand the Freedom of Information Act obligations. Freedom of Information Commissioner Toni Pirani said…
How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges — guaranteeing quality leads and sales while saving you…
U.S. Sen. Ed Markey, D-Mass., announced he will introduce the Extend the TikTok Deadline Act aiming to delay the potential ban on TikTok by 270 days. Markey said, while the…
Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding.…
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top…
Texas Attorney General Ken Paxton announced a lawsuit against vehicle insurance company Allstate and its subsidiary Arity for alleged unlawful collection and sale of consumers sensitive location data. The lawsuit…
Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content moderation. This…
Due to impacts stemming from the Los Angeles wildfires, the California Privacy Protection Agency extended the public comment period for proposed regulations on automated decision-making technology, risk assessments and cybersecurity…