All about marketing technology
The U.S. Federal Trade Commission will hold a workshop 28 May featuring a discussion among parents, children’s safety experts and government officials on how Big Tech companies use “addictive” design…
Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that…
Ogilvy One, the Customer Experience, Marketing, Data and AI agency within Ogilvy marks a renewed focus on data-driven marketing strategies. The company has reintroduced its methodology under the framework of…
Customers and prospects expect immediate, personalized interactions with brands across platforms and around the clock. But meeting those demands with human agents alone can be overwhelming and costly. Whether recovering…
Artificial Intelligence (AI) has transformed numerous industries, with marketing being one of the most significantly impacted. The integration of AI in marketing examples demonstrates how businesses can leverage machine learning and automation…
Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance. Email is more than just a communication…
Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com. …
Big Tech leaders are urging the White House to block U.S. state-level AI laws and permit their companies to use copyrighted content to train AI models, The New York Times…
More than half (54%) of American consumers say they don’t pay attention to the brands they buy, as long as the product meets their needs, a new report found. That’s…
Organizations are overwhelmed by customer feedback from countless touchpoints—emails, surveys, reviews, support tickets, etc. The challenge for mid-sized to large enterprises and public institutions isn’t a lack of data; it’s…