All about marketing technology
Marketing technology (MarTech) stacks power modern customer acquisition, engagement, and retention strategies. From automation platforms and customer data systems to analytics tools and content delivery networks, these interconnected systems form…
Google Calendar’s appointment scheduling feature allows businesses, freelancers, and professionals to streamline bookings without needing third-party scheduling software. However, Google doesn’t provide an easy way to embed a booking button…
Businesses face the daunting challenge of capturing leads, nurturing relationships, and converting prospects into loyal customers. The complexity of managing multiple marketing tools often leads to inefficiencies, fragmented data, and…
Winning an industry award can be a significant victory for companies, products, or individual professionals. But beyond the trophy and press release, business owners often ask: Do awards really move…
The European Commission claimed Meta still needs to submit a risk assessment under the Digital Services Act before launching its MetaAI tool in the EU, Euronews reports. A spokesperson said…
Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If you’ve been wondering how AI can (or should) fit into your email marketing strategy, you’re not…
A new White House executive order called for eliminating “information silos” between federal agencies. The order allows for the interagency sharing of unclassified records, data, software systems and information technology…
AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are leading the charge, many brands are struggling…
Almost everyone has encountered a situation where they need to purchase expensive products they will use frequently in the future. Typically, when searching, an Internet user will focus exclusively on…
Efficient product data management is essential for maintaining business agility in a competitive market. Below are the strategies to optimize your product data ecosystem, leveraging modern Product Information Management (PIM)…