All about marketing technology
When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely likely” to do something, but their actions tell a different…
The U.K. National Cyber Security Centre issued guidance urging companies to bolster their information systems by 2035 to ensure data is protected against quantum technology that could be used to…
HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better…
I had the opportunity to walk through a demo of Adobe Express with the product’s Head of B2B Product Marketing, Pierre Tapia, at Adobe Summit, and I was amazed at…
Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions — and personalization is no longer a nice-to-have, it’s expected. Whether you’re shaping in-house…
The White House fired Democratic FTC Commissioners Alvaro Bedoya and Rebecca Kelly Slaughter, according to multiple media reports and public statements 18 March, leaving two Republicans and no minority party…
Marketers love AI, but consumers … not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what and…
The Network Advertising Initiative recently released its new Self-Regulatory Framework. The framework is principles-based and intended to allow NAI members to adopt more flexible approaches to comply with U.S. state…
The U.K. Department of Science, Innovation and Technology opened a public call for evidence 17 March seeking information on how data brokers’ business activities may pose a potential risk to…
Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d…