All about marketing technology
Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov.…
Norway’s data protection authority, Datatilsynet, issued a NOK4 million fine to telecommunications firm Telenor for alleged failure to complete all assessments and fully document the role of its data protection…
Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to…
In the absence of specific laws governing AI development and deployment, Australian Competition and Consumer Commission Senior Investigator Rosie Evans, CIPP/E, writes the “federal government departments have confined AI-specific policies…
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to…
A call to action (CTA) prompts the user to take a specific action that leads to a conversion—a purchase, a newsletter subscription, or the completion of a contact form. The…
Marketing and sales aren’t about gimmicks, guesswork, or gut feelings. They’re about solving problems, demonstrating value, and communicating effectively. Every campaign, every sales call, every pricing decision—everything we do—must follow…
Holographic display technology is revolutionizing visual presentation by creating three-dimensional (3D) images that appear to float in space without requiring special glasses. This advancement makes retail environments more engaging by…