All about marketing technology
One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently,…
Community is more than a buzzword—it’s a battleground for relevance, loyalty, and long-term brand health. Yet, many corporations still misread the core ingredient that fuels thriving communities: passion. It’s a…
As part of its 25th anniversary, the IAPP will celebrate 25 trailblazing innovators and 25 defining moments in the last quarter century that helped establish the privacy and digital governance…
Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual user interactions,…
Content Groups is a powerful feature in Google Analytics 4 (GA4) that allows you to categorize your content or e-commerce traffic into logical groups, such as blog categories, page sections,…
Great advertisers understand exactly how their audience thinks and what they respond to. While advertising strategies have evolved over the centuries, from shouting in marketplaces to personalized digital banners, the…
IAPP Managing Director, Washington, D.C., Cobun Zweifel-Keegan, CIPP/US, CIPM, offers his take on the latest privacy and AI governance developments in the nation’s capital and around the U.S. This week,…
With AI reshaping the digital advertising space, Ambart Law Associate Maria Cannon, AIGP, writes it is “entirely possible that advertising campaigns will be created to target a human user’s AI…
The EU-U.S. Data Privacy Framework is facing multiple and very diverse threats across judicial, political, geopolitical and trade avenues, writes IAPP Managing Director, Europe, Isabelle Roccia, CIPP/E. This week’s development…
In October 2021, Microsoft Bing introduced a new protocol called IndexNow, designed to modernize how search engines discover and index web content. Rather than waiting for traditional web crawlers to…