All about marketing technology
A study by Malwarebytes found 72% of surveyed consumers are concerned about government access or misuse of personal data and 89% are concerned about unauthorized data access by AI tools.…
Writing well has never been harder — or more valuable. In a world increasingly saturated with generative AI (GenAI) content, much of what fills search results and social feeds today…
FTI Consulting Senior Managing Director Michael Spadea, CIPP/US, explored the need to restore trust in data governance practices in the U.S., particularly in the context of AI. He notes bad…
AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic…
Trade shows remain one of the most powerful marketing opportunities for companies to connect directly with prospects, partners, and customers. Attending a trade show is rarely a casual endeavor —…
If I were to admit one thing after decades in marketing, it was honestly that I vastly underestimated the impact of a brand across marketing efforts. While that may sound…
The European Data Protection Board released the Support Pool of Experts’ AI Privacy Risks and Mitigations Large Language Models report detailing risk management practices when using AI tools. The report…
The U.S. Office of Management and Budget issued two memos directing federal agencies how to use and acquire AI technologies. IAPP Staff Writer Caitlin Andrews reports the guidelines frame innovation…
In pursuit of creating the most interesting, creative and drool-worthy marketing content, I’ve become a bit of a software nerd. There are countless tools to choose from — the ones…
Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a…