All about marketing technology
The California Privacy Protection Agency’s final rules on automated decision-making technology, risk assessments and cybersecurity audits are drawing closer to completion, but the agency is still grappling with concerns and…
Scaling an e-commerce business isn’t just about driving more traffic or launching more campaigns—it’s about fulfilling demand at the right time with the right products. Brands often pour resources into…
The U.K. Investigatory Powers Tribunal ruled the government’s dispute with Apple over access to users’ encrypted data will be public, BBC News reports. The court ruling stated maintaining secrecy around…
ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO,…
The European Data Protection Supervisor announced its participation in the European Data Protection Board’s 2025 coordinated enforcement action on the right to erasure under the EU General Data Protection Regulation.…
At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up three CDPs…
The WhatsApp Business API is a powerful tool that enables businesses to automate customer communications, improve the quality of support, and refine marketing strategies. With over 2 billion users worldwide,…
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the…
Artificial Intelligence (AI) is reshaping the sales landscape, driving unprecedented efficiency, personalization, and predictive power into every stage of the sales process. From prospecting to closing deals, AI-powered technologies accelerate…
One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently,…