All about marketing technology
With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants — whether through quizzes, carousels or…
Meta’s Head of AI Research Joelle Pineau announced she will leave the company in May after working with Meta’s Fundamental AI Research group for eight years, The Wall Street Journal…
There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As the Forrester B2B Summit kicked off this week…
Finding what you need online should be instant. However, slow, irrelevant, or outdated site search results derail many users’ journeys, and; as a result, businesses lose customers. Whether you’re running…
Customizing a WordPress website to meet unique needs can be challenging, especially for those without extensive coding experience. Traditionally, this process involves editing theme files directly—a risky approach that can…
The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives driven by artificial intelligence (AI) and evolving buyer behavior. Four…
The 2025 IAPP Salary Survey aims to capture how compensation matches professionals’ additional responsibilities in an evolving digital landscape. IAPP Principal Researcher Saz Kanthasamy, CIPP/E, CIPM, FIP, reviews the 2023…
Euractiv reports a European General Court hearing on Member of French Parliament Philippe Latombe’s challenge of the EU-U.S. Data Privacy Framework may boil down to whether he has standing to…
B2B tech stacks are becoming increasingly complex, with too many point solutions — some rarely used — and mounting SaaS subscription fees. Even worse, many stacks aren’t fulfilling their intended…
Running a small or medium-sized business (SMB) comes with unique challenges—limited budgets, small teams, and the constant pressure to stand out in a crowded digital landscape. Online marketing offers a…