All about marketing technology
A group of digital legal professionals indicated during an IAPP Global Privacy Summit 2025 breakout session that Latin American countries should look at existing laws for AI application and consider…
Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss. Last week, OpenAI rolled out some updates for GPT-4.o and…
YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone…
The Wall Street Journal Senior Personal Technology Columnist Joanna Stern wore a bracelet that records conversations and uses AI to provide an overview of conversations, raising concerns about consent obligations and…
In today’s hyperconnected retail and e-commerce landscape, the path to purchase has become increasingly complex. The traditional linear funnel has evolved into a dynamic, multi-directional web of touchpoints, driven by…
B2B lead generation is a key element in driving business growth. However, collecting high-quality leads and ensuring their validity is a challenge that many businesses face. Properly collecting and verifying leads…
Industry-specific forums, such as Reddit threads, LinkedIn Groups, Facebook Groups, Slack communities, and Discord servers, are becoming increasingly valuable spaces for brands to establish authority and cultivate genuine connections. These…
Content marketing is a critical growth lever for SaaS companies, but it doesn’t play by the same rules as other industries. Unlike e-commerce, retail, or traditional B2B services, SaaS brands…