All about marketing technology
Most marketers are flying blind when it comes to proving the real impact of their efforts. The disconnect between lead generation and sales makes it difficult to know what’s working…
To better protect data subjects’ biometric data, systems must be “designed in ways that actually honor revocability, not just legally, but technically and operationally,” software engineer Naveen Kumar Reddy Pajjuri…
The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Many of the May updates involve the new Email Designer, which was unveiled earlier…
For modern businesses navigating the shift to recurring revenue models, monetization has grown far more complex than simply selling a product. Pricing innovation, payment preferences, revenue recognition, customer lifecycle retention,…
Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated. Providers have taken different approaches, separately defining and capturing attention. Marketers are left to…
Nothing in the universe moves faster than the speed of light—but online ad markets come close. Platforms like Google, Meta, and TikTok exist in a constant state of flux, shifting…
Marketers are overwhelmed by content demands, and the relentless race to produce high-quality, engaging video has become a constant challenge. Whether you’re a marketer, educator, podcaster, or solo creator, the…
Consumer confidence has been increasingly volatile since the presidential election. The new administration’s higher tariffs, lower government spending and radical tax changes have unnerved many people. The University of Michigan’s…
It wasn’t long ago that our lives were filled with a wide array of specialized gadgets—each one with a singular purpose, each one taking up space in our pockets, purses,…
The European Commission seeks input from academia, researchers and industry on how data can be used to train AI in the context of the EU Data Union Strategy. The Data…