All about marketing technology
After more than a year of trying, Salesforce announced today it is buying data management company Informatica for $8 billion. The purchase will bolster the CRM giant’s push into AI. …
Malaysia’s Department of Personal Data Protection published guidelines for appointing a data protection officer for organizations that process the personal data of 20,000 data subjects or 10,000 sensitive data subjects.…
Marketing automation has evolved dramatically over the last decade, transitioning from simple email scheduling to encompassing full-scale customer lifecycle orchestration powered by AI. As platforms expand in complexity and capability,…
Webinars have long been a go-to asset in a marketer’s toolkit. However, over the past four years, registration and attendance numbers have steadily declined. If that’s the case for you, then…
Traditional customer relationship management (CRM) platforms often demand weeks of configuration, rigid data structures, and manual data entry before delivering value. That’s no longer good enough. Fast-moving businesses need a…
Professional impressions are made everywhere—on-screen, in-person, or asynchronously— and traditional business cards are no longer enough. Today’s teams need a way to consistently present themselves across digital and physical environments,…
Immersive experiences continue to grow in popularity. Whether launching a virtual showroom, developing an interactive training simulation, or building an augmented reality product demo, the need to deliver polished, responsive,…
Visual content is the backbone of modern marketing strategies. From social media engagement to B2B decision-making, marketers across industries have embraced visuals as supplements to text and as primary drivers…
A seasoned marketing expert reveals how identity, emotion, and cultural context drive demand in the world of luxury automobiles. As global demand for luxury automobiles continues to surge, the market…
Reuters reports the U.S. Department of Government Efficiency is allegedly deploying social platform xAI’s Grok chatbot to analyze federal government data. “They ask questions, get it to prepare reports, give…