All about marketing technology
Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates, and organic traffic to websites. But a new Siege Media report may have found a silver lining: even if your…
The New York Times reports the U.S. Supreme Court rendered an emergency decision to temporarily uphold the White House’s removal of board members from the National Labor Relations Board and…
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari. AI is reshaping businesses, and that includes revenue teams. But…
Compelling content begins with understanding the customer journey. From initial awareness to final decision-making and retention, each stage demands a different kind of conversation. Content isn’t just a broadcast tool—it’s…
Success often hinges not only on the strength of your product or service but also on your ability to influence decision-making. For over six decades, behavioral scientists have investigated what…
The IAPP Research & Insights team released an infographic on the AI Governance Profession Report 2025, detailing key elements of AI governance program development and insights into organizational efforts.Full story Read…
In the crowded world of online stores, content can make the difference between a casual browser and a paying customer. High-converting e-commerce content isn’t just about describing a product –…
Before the pandemic, I encouraged my employees to find new opportunities. When the last one did, I shifted my focus to being a fractional CMO. I didn’t want to close…
Modern marketing demands diverse channel reach strategies and deeply integrated in execution. Simply being present across platforms is no longer enough. Brands must now consider how their messages travel, evolve,…
The U.S. House advanced a reconciliation bill to the Senate that maintained a proposed 10-year ban on enactment and enforcement of state-level AI regulation. IAPP Staff Writer Caitlin Andrews reports…