All about marketing technology
I recently received this email from a public relations (PR) professional asking if I’d cover their client’s latest acquisition on Martech Zone. The entire body of the email (minus the…
Your organization is probably in compliance with the latest email authentication standards required by Apple, Google, Microsoft and Yahoo, which are listed below. But is your organization following the additional…
Every day, I receive pitches from PR professionals, marketers, and startup founders hoping to get featured on Martech Zone. Most fail miserably. But occasionally, one lands perfectly in my inbox:…
The U.S. District Court for the District of Columbia ruled the White House’s expulsion of Privacy and Civil Liberties Oversight Board Democrats is unlawful and ordered their immediate reinstatement, The…
Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly releasing new capabilities. But it’s too hard to add to existing content creation workflows unless you…
As organizations begin to use AI for advertising purposes, stakeholders raise concerns about the potential ethical implications of the technology. IAPP Westin Research Fellow C. Kibby said the “ethical use…
In the dynamic landscape of marketing and sales technology, change is inevitable and essential for growth and survival. For Software as a Service (SaaS) companies, staying competitive requires continuous innovation—introducing…
Every successful mobile product starts with a deep understanding of user behavior. However, most analytics solutions fail to achieve that clarity without compromising performance or privacy. UXCam bridges the gap…
The European Commission Wednesday presented a plan to simplify the Digital Single Market, which includes targeted reform of the EU General Data Protection Regulation. The proposal aims to simplify or…
Google Marketing Live 2025 was – no surprise – all about AI. Again. The event made it clear that AI isn’t just an assistant anymore. It’s becoming a co-strategist. The show…