All about marketing technology
The U.S. Federal Trade Commission finalized its order against GoDaddy, after the company allegedly misled consumers about its data protection safeguards. The FTC claimed the company did not implement sufficient…
Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry…
Regulators’ cybersecurity efforts will have to evolve to continue to work against growing cyber threats as hackers begin to use AI to carry out large-scale cyberattacks, IAPP Cybersecurity Law Center…
In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social…
Google announced it will launch a new AI search feature, AI Mode, which will act as a chatbot, allowing users to easily engage with the search engine and ask follow-up…
With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to…
Artificial intelligence is reshaping how marketing teams operate—but not through vague promises or futuristic scenarios. In 5 Ways Marketers Are Using AI to Increase Efficiency from Acoustic, marketers will find…
For years, search engine optimization (SEO) was a game of math: backlinks, keyword density, page structure, and crawlability. Those who knew how to manipulate the system—often through questionable means—were rewarded…
Managing product and brand content across digital channels, partner networks, and internal teams can be overwhelming, especially for large manufacturing, retail, and B2B enterprises. Disconnected workflows, duplicated assets, and compliance…
For years, marketers and creators have obsessed over ideal lengths. We’ve seen precise character counts for subject lines, word counts for blog posts, and minute markers for video drop-off points.…