All about marketing technology
Voice search has transformed from a novel technology into a cornerstone of digital interaction, reshaping how consumers access information and engage with brands. Driven by advancements in artificial intelligence (AI)…
Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. That reflects an…
France, Greece and Spain are lobbying the European Commission to introduce an EU age-verification system and establish a minimum age for social media access, Euractiv reports. According to a policy…
The U.S. Federal Trade Commission published a tentative agenda for a 4 June virtual and in-person workshop focusing on Big Tech companies’ design features, parental control and the potential facilitation…
Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the hype suggests a fast-moving revolution, the reality is more measured. Many teams are…
Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The draft is the first…
U.S. Sen. Ruben Gallego, D-Ariz., sent a letter to Consumer Financial Protection Bureau acting Director Russell Vought urging consumer protection after withdrawing a CFPB proposed rule ensuring data brokers obtain…
Brain-computer interfaces, technology implanted in the brain to help control technology, are becoming an increasingly helpful tool for individuals with disabilities, The Wall Street Journal reports. University of Pennsylvania Neurosurgeon…
As you likely know, there are now 15,384 martech solutions on the market, thanks to an update earlier this month to the annual census taken by Scott Brinker and Frans…
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to…