Martech Zone : How to Design a Unique and Memorable Logo
A logo is far more than a decorative asset; it’s the visual embodiment of a brand’s identity, values, and promise. When done right, a logo can be instantly recognizable, emotionally…
Martech Zone : Voice Overs: The Neuroscience and Nuance Behind Human and AI Narration
The rise of AI-generated voiceovers is rapidly transforming the way businesses create audio content for marketing, training, customer service, and multimedia purposes. Tools have democratized access to professional-quality voice-overs, offering…
IAPP : Meta addresses EU pay-or-consent concerns with limited changes
Meta confirmed limited updates were made to its pay-or-consent advertising model in the EU ahead of a 26 June deadline for required changes issued by the European Commission. The corrective…
IAPP : European AI Office to encourage Big Tech companies to sign GPAI code
The European AI Office will host an upcoming workshop as part of an effort to encourage Big Tech firms to sign onto the voluntary Code of Practice on general-purpose AI,…
IAPP : ICO opens consultation on cross-border transfer guidance updates
The U.K. Information Commissioner’s Office opened a public consultation on its existing cross-border data transfer guidance. The ICO said it hopes to learn what parts of the guidelines are helpful,…
IAPP : EU model contractual clauses for AI procurement: A practical guideÂ
EU model contractual clauses for AI procurement could become an industry standard as companies look to develop best practices for risk management. Wall Law Principal Attorney Alex Wall, AIGP, CIPP/E,…
Martech.org : Microsoft Ads gets new granular asset-level reviews
Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of outright disapproving entire ads, it reviews individual ad assets (e.g., headlines, descriptions, and images). This move gives…
Martech Zone : Why Brands Must Build Influence Early in The AI Era
AI search has changed the way consumers move through the digital space, especially in the early stages of the customer journey. Where users once engaged with the traditional ten blue…
Martech Zone : Machine Translation in 2025: Powerful, Impressive But Still Not Always Enough
A decade ago, machine translation was, at best, a novelty. Website plugins proudly offered instant translation, but the results were often laughable. A simple test—translating a paragraph from English to…
Martech Zone : Survey Strategies: 5 Ways Customer Feedback Transforms Into Actionable Insights
Surveys have long been a staple of market research. Still, today they’re more than just a checkbox on a strategic to-do list—they’re one of the most powerful tools marketers, product…