All about marketing technology
Marketers today face an uphill battle in connecting with real people in a digital world clouded by data privacy shifts, signal loss, and the expected deprecation of cookie usage. Behavioral…
The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us,…
As online marketplaces like Amazon and Walmart become increasingly saturated, brands and sellers face mounting challenges, including shrinking margins, fierce buy box competition, complex ad ecosystems, and unpredictable inventory demand.…
Social media isn’t just a branding channel—it’s a performance engine. But in a crowded, algorithm-driven digital world, simply posting content isn’t enough. Brands require strategic expertise to cut through the…
While global digital regulators are prioritizing children and teenagers’ online safety, their approaches “vary significantly across jurisdictions,” Baker McKenzie Technology and Privacy Partner Jonathan Tam, CIPP/C, CIPP/US, and International Advisor…
The U.S. Federal Trade Commission is looking to navigate the complex web of children’s online safety, prioritizing parental consent and age verification to help combat targeted advertising, addictive algorithms and…
Even the best sales leaders can be held back by fragmented data, unpredictable pipelines, and sellers who are too busy to be effective. Forecasts often feel like educated guesses, and…
The Irish Times reports TikTok can temporarily proceed with EU data transfers until October as the Irish High Court considers an appeal of the Data Protection Commission’s 2 May transfer…
Japan’s National Diet passed a bill creating a framework for the government to support AI development and research, while putting in place requirements for operators to follow existing laws to…
Growing your opted-in database is everything. These data assets are not only the bedrock shaping the performance and direction of your marketing strategy, they’re the foundation that will future-proof your…