All about marketing technology
The U.S. International Trade Administration launched its international privacy certifications under the Global Cross-Border Privacy Rules and Global Privacy Recognition for Processors Systems. Organizations are eligible to obtain the certifications…
U.K. Information Commissioner John Edwards and Financial Conduct Authority Chief Executive Nikhil Rathi detailed collaborative efforts to bolster innovation and provide resources for organizations. The ICO and FCA said by…
Salesforce today announced a major update that integrates Slack more deeply into its platform. The idea is to let teams work in a unified environment—whether they prefer using Salesforce or…
Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at a cost. …
George Washington University Law Professor Daniel Solove wrote an essay covering the most impactful privacy books published since the 1960s. The retrospective aims to provide a glimpse at the “concerns,…
Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and upgrade outdated systems. The updates…
When Google quietly retired its beloved Primer app, millions of marketers lost a valuable mobile learning tool built for fast, snackable lessons on the go. But while that chapter closed,…
TikTok will ask the High Court of Ireland to stay the Data Protection Commission’s decision preventing the social media platform from sending data overseas within six months, The Irish Times…
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to…
We’ve all heard about the elevator pitch—that concise, persuasive spiel meant to capture attention and inspire action in the short time it takes to ride a few floors. It’s a…