All about marketing technology
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the B2B sector say conversion rate…
The European Data Protection Board adopted guidelines on the interplay between the EU General Data Protection Regulation and the Digital Services Act. The guidelines are geared toward helping member state…
Depending on consumers’ privacy settings, search engines, including Google, may be able to collect data based on the websites users visit, Forbes reports. The tracking, or digital fingerprinting, is able…
With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic plan for the coming year is an…
Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels. Digital transformation has “fractured consumer journeys into unpredictable, nonlinear…
As the U.S. continues efforts toward leadership in the AI sector, U.S. Sen. Ted Cruz, R-Texas, introduced the Strengthening Artificial Intelligence Normalization and Diffusion by Oversight and experimentation Act. The…
The European Data Protection Board published its agenda for its 11 Sept. plenary meeting. Major agenda items include reviewing the European Commission’s draft adequacy agreement with Brazil, possible adoption of…
Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting cadences built around producing as many as possible, with targets backed into based on volume.…
European Commission President Ursula von der Leyen promised to retain Europe’s technology sovereignty and affirmed the bloc’s priorities for AI and children’s online safety during a State of the Union…
U.S. Sen. Ted Cruz, R-Texas, introduced draft legislation to establish a federal AI sandbox program overseen by the White House Office of Science and Technology Policy, NextGov reports. The sandbox…