AI is rewriting the foundations of modern marketing.
In this episode, we unpack how brands are putting AI to work, not as a side experiment, but as the engine of performance. From Klarna’s bold move to weave AI into revenue, efficiency, and brand identity, to the reinvention of the classic 4 Ps through dynamic pricing, hyper-customization, and machine-driven discovery, marketing is being rebuilt in real time. We also dive into Google’s latest AI-powered ad tools, showing how generative AI is reshaping search, creative, and campaign optimization.
You’ll hear why the future of marketing isn’t about adding AI on top – it’s about engineering it into the system itself.
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