All about marketing technology
Tariffs are cutting into digital advertising: The IAB has revised its 2025 U.S. ad spend outlook downward, trimming projected growth from 7.3% to 5.7%. The cut reflects rising concern over…
The IAPP AI Governance Center created an infographic providing an overview of the existing national and state-level AI innovation and regulatory sandboxes. Article 57 of the EU AI Act mandates…
Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense. Through well-thought-out, perfectly timed and relevant emails, you can quickly…