SMS marketing has evolved significantly in 2026. With open rates above 90%, it remains one of the most direct channels.
Why SMS Matters
- 90%+ open rates
- No algorithm limitations
- Highest conversion rates
Top Platforms
1. Twilio
Enterprise choice with robust API.
2. Klaviyo
E-commerce favorite with Shopify integration.
3. Attentive
Premium with advanced personalization.
4. Postscript
Shopify-focused.
5. SimpleTexting
User-friendly for small business.
Best Practices
1. Get consent 2. Personalize 3. Time appropriately 4. Clear CTAs 5. Track everything