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Martech.org : CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

Bywebmaster

Apr 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today.  CTV’s resurgence marks a pivotal moment as digital video has become the… Read full story from martech.org : Read More

By webmaster

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