All about marketing technology
Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn’t just explain your…
Modern marketers are drowning in data—but it’s often siloed, messy, and manually exported across multiple platforms. The tedious routine of exporting CSVs, copying and pasting them into spreadsheets, and updating…
FTI Consulting Managing Director of Technology Tim de Sousa, AIGP, CIPP/E, CIPM, FIP, offers a one-on-one comparison of privacy statutes in Australia and the EU. He examines how provisions of…
The European Data Protection Board published the agenda of its 3 June plenary meeting. Notably, the board will discuss a joint opinion with the European Data Protection Supervisor on the…
As much as Google touts page speed as a critical performance metric for determining the user experience and its impact on ranking, it is somewhat ironic, given that their properties are…
Despite three out of five small- and medium-sized businesses already using or planning to use AI within the next two years, “few SMBs are prepared for the accompanying risks,” voyAlge…
According to a 2024 Gainsight report, 73% of churned customers said they never saw value early enough to justify their investment. In an era of instant gratification and eroding patience,…
Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In this environment, resilience isn’t just a virtue—it’s a mandate. Join us for Marketing Resilience, Powered by…
If you’ve ever felt like managing SEO is like sailing through unpredictable waters, you’re not wrong. You set a clear course—optimizing pages, earning backlinks, and publishing new content—but external forces…
Australian Privacy Commissioner Carly Kind warned companies against relying on third-party service providers for Consumer Data Right compliance as the OAIC issued its first CDR decision. The OAIC found Regional…