All about marketing technology
If your business relies on local traffic, visibility is everything. Yet, many companies have no idea where they stand in Google’s all-important Map Pack — or worse, they’re flying blind…
Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the…
News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. …
As enterprises race to harness the productivity and automation potential of artificial intelligence (AI) and machine learning (ML), a new architectural problem has emerged—how do you safely allow autonomous systems…
Politico reports the European Commission plans to introduce a proposal to reform the EU General Data Protection Regulation in the “coming weeks,” according to European Commissioner for Democracy, Justice, the…
Marketing’s obsession with short-term wins has created a dangerous cycle. Brands keep investing in what’s immediately measurable while neglecting long-term growth — a trap WARC calls the “doom loop.” The…
Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities.…
Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible without a…
It’s a story nearly every SaaS customer has lived through: signing up is a breeze—just a few clicks, your credit card number, and you’re in. But when you try to…
California state lawmakers alleged the California Privacy Protection Agency is overstepping its statutory authority with its draft automated decision-making technology and AI regulations. JLSheridan Law Principal Jennifer Sheridan, AIGP, CIPP/E,…