Martech.org : How B2B and B2C brands are winning hearts with memory-driven CX
What if the key to customer loyalty isn’t faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX)…
Martech Zone : Product Marketing: Unboxing Is The Overlooked Touchpoint That Can Transform Customer Loyalty
Some of you may roll your eyes at this, but the first time I saw impressive product packaging was when a good friend bought an Apple TV for me. It…
Martech Zone : Tablets Are Making A Triumphant Return, Fueled by Power, Affordability, and New Use Cases for 2025
After a slump, the global tablet market staged a remarkable comeback last year, driven by advancements in performance, falling costs, and evolving consumer and professional use cases. According to data…
IAPP : White House urges OSTP director to bolster innovation
In a letter to Office of Science and Technology Policy Director Michael Kratsios, U.S. President Donald Trump urged the OSTP to accelerate innovation, particularly with AI and “quantum information science,”…
Martech.org : All the AI that glitters isn’t martech gold
The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many are chasing fool’s gold —…
Martech Zone : The Best Portable Tripods for Travel, Vlogging, and Versatile Shooting Needs for 2025
Traveling with camera gear is always a balance between capability and convenience. A tripod can be the difference between a blurry photo and a professional-looking shot, but not all tripods…
IAPP : South Korea’s PIPC releases data protection survey results
South Korea’s Personal Information Protection Commission’s 2024 Personal Information Protection and Utilization Survey found more than 92% of adults believe data protection is important and 76% of adults believe AI…
IAPP : US data privacy litigation trends: Biometrics and consumer health data
Privacy litigation is growing more prevalent in the U.S., with individuals finding success in arguing their claims or securing favorable settlements to avoid proceedings. In the fourth of a six-part…
Martech.org : What are ‘phygital’ experiences and how can marketers use them?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to…
Chief Martec : Everything you could want to know about AI, martech stacks, and the 2025 marketing technology landscape
Sorry I’ve been a bit quiet this past month. I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay — May 6…