Martech.org : Marketers have lots of AI, but not enough direction
Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. That reflects an…
IAPP : EU member states push European Commission to create age-verification system
France, Greece and Spain are lobbying the European Commission to introduce an EU age-verification system and establish a minimum age for social media access, Euractiv reports. According to a policy…
IAPP : FTC releases agenda for children’s online safety workshop
The U.S. Federal Trade Commission published a tentative agenda for a 4 June virtual and in-person workshop focusing on Big Tech companies’ design features, parental control and the potential facilitation…
Martech.org : AI promises a shortcut, but creative teams are taking the scenic route
Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the hype suggests a fast-moving revolution, the reality is more measured. Many teams are…
Martech.org : IAB releases draft of updated digital ad terms for public comment
Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The draft is the first…
IAPP : US senator urges CFPB to enlist data protection safeguards
U.S. Sen. Ruben Gallego, D-Ariz., sent a letter to Consumer Financial Protection Bureau acting Director Russell Vought urging consumer protection after withdrawing a CFPB proposed rule ensuring data brokers obtain…
IAPP : How neurotechnology is being used to help individuals with disabilities
Brain-computer interfaces, technology implanted in the brain to help control technology, are becoming an increasingly helpful tool for individuals with disabilities, The Wall Street Journal reports. University of Pennsylvania Neurosurgeon…
Martech.org : Have we point solution-ed ourselves into martech madness?
As you likely know, there are now 15,384 martech solutions on the market, thanks to an update earlier this month to the annual census taken by Scott Brinker and Frans…
Martech.org : What would a truly customer-centric B2B buyers journey look like?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to…
IAPP : A view from DC: The FTC’s next priorities
IAPP Managing Director, Washington, D.C., Cobun Zweifel-Keegan, CIPP/US, CIPM, offers his take on the latest privacy and AI governance developments in the nation’s capital and around the U.S. This week,…