All about marketing technology
Measuring the value of connected TV (CTV) isn’t always straightforward — especially without complex analytics. While it can sometimes drive a clear boost in conversions and revenue, that’s rarely where…
Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking…
Andriana18, CC BY-SA 4.0, via Wikimedia Commons W. Edwards Deming’s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren’t just about improving production lines—they were…
By 2028, traditional B2B marketing and sales tactics — from demand generation to outbound prospecting — will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led…
The European Commission published a draft opinion proposing a six-month extension to the renewal deadline for the adequacy agreement between the EU and the U.K. The deadline shift from June…
Getting media coverage and high-quality backlinks is essential for growing your brand, but traditional PR outreach can be expensive and time-consuming. Hiring an agency often means paying thousands of dollars…
There is an undeniable synergy in how industries evolve—news, food, music, transportation, or technology. The speed of transformation has accelerated due to rapid advancements in artificial intelligence (AI), automation, and…
Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much…
Tech Policy Press Fellow Megan Kirkwood examined how data portability interacts with the EU’s data protection and digital market laws. Kirkwood dissected how the EU Digital Markets Act works to…
Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov.…