All about marketing technology
The Hamburg Commissioner for Data Protection and Freedom of Information published a draft discussion paper titled “The Bridge Blueprint,” which offers recommendations for harmonizing regulations between the EU General Data…
Today, Adobe announced the general availability of its AI agents for Adobe Experience Platform (AEP) and AEP Agent Orchestrator, the platform layer for managing and customizing AI agents from Adobe…
The California Privacy Protection Agency and attorneys general from California, Colorado and Connecticut launched a joint investigative sweep on suspected noncompliance with Global Privacy Control requirements under each state’s comprehensive…
Companies are actively preparing for the California Office of Administrative Law to formally approve the California Privacy Protection Agency’s new California Consumer Privacy Act regulations package, which contains requirements to…
AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment. “The Go-To-Market Performance Gap Report” (registration required) from Highspot found these…
AI hype is following a well-worn path. During the dot-com boom, we were promised the internet would bring an overnight revolution. While it was revolutionary, some changes arrived quickly, but…
Wired reports on a new facet in online sexual extortion schemes where spyware can be used to take a picture of a person and any adult explicit content they may…
AI is transforming the daily operations of marketing teams in both B2C and B2B environments. If you’re a marketing ops professional or lead a team of MOps pros, understanding and…
Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts, but because they want to. Despite this, customer loyalty feels…
U.S. Supreme Court Chief Justice John Roberts ordered a pause on the reinstatement of Federal Trade Commissioner Rebecca Kelly Slaughter, The Associated Press reports. Slaughter returned to work at the…