All about marketing technology
While every website evolves, those changes often leave behind unintended damage, especially regarding SEO. Martech Zone has undergone several transitions, including domain changes, migrations to new hosting, and theme changes.…
In the world of marketing agencies, client relationships are a lot like marriages. Some are built on trust, respect, and mutual growth. Others… well, they belong on a sitcom. Let’s…
Creating high-quality audio and video content shouldn’t feel like assembling a complicated tech stack. Yet for many podcasters, video creators, and interviewers, juggling multiple tools, managing remote guests, and editing…
YouTube continues to stand as a pivotal platform for content creators and businesses aiming to expand their reach and revenue. The YouTube Formula: How Anyone Can Unlock the Algorithm to…
With 132 updates launched in HubSpot last month, we’ve identified the 14 most impactful changes to optimize your team’s performance and strategy. HubSpot’s March updates focus on smarter automation, deeper…
IAPP Managing Director, Washington, D.C., Cobun Zweifel-Keegan, CIPP/US, CIPM, offers his take on the latest privacy and AI governance developments in the nation’s capital and around the U.S. This week,…
There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to…
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions from companies, according to a…
A study by Malwarebytes found 72% of surveyed consumers are concerned about government access or misuse of personal data and 89% are concerned about unauthorized data access by AI tools.…
Writing well has never been harder — or more valuable. In a world increasingly saturated with generative AI (GenAI) content, much of what fills search results and social feeds today…