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The European Commission’s preliminary adequacy decision with Brazil “emphasizes Brazil’s robust constitutional and legal framework,” while highlighting the right to privacy enshrined in its constitution and the country’s General Data…
South Korea’s Personal Information Protection Commission approved a revised version of the Notice on Personal Information Impact Assessment for public sector organizations integrating AI-powered tools into their operations. The update…
The move from static, rules-based campaigns to AI-driven decisioning is as significant as the earlier shift from batch email blasts to real-time personalization. Modern AI and machine learning models can…
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to…
The European Commission published a draft adequacy decision with Brazil. The draft decision now goes to the European Data Protection Board to provide an opinion on the agreement before a…
Nearly a year ago, the IAPP expanded its mission in response to a rapidly changing digital environment to include AI governance, digital responsibility and cybersecurity law. The expansion took place…
IAPP Managing Director, Europe, Isabelle Roccia, CIPP/E, highlights two noteworthy cases that drew privacy eyes to Luxembourg courts this week. In one case confirming the validity of the EU-U.S. Data…
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Three out of four U.S. shoppers expect to pay more, according to Gartner’s report, “2025 Holiday Advertising and…
The Court of Justice of the European Union issued a decision clarifying the definition of personal data when it is pseudonymized. The ruling was delivered in response to an appeal…
Cyberthreat group Salt Typhoon’s extensive yearslong cyberattack on organizations has potentially breached the personal data of millions of people, including most U.S. citizens, raising concerns about the long lasting impacts,…