All about marketing technology
You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will…
An impending South Korean AI law would put governance requirements on certain AI systems and push the government to invest heavily in the burgeoning industry. IAPP Staff Writer Caitlin Andrews…
For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and…
The U.S. Federal Trade Commission announced the finalization of its yearlong rulemaking to update the Children’s Online Privacy Protection Act Rule. Commissioners voted 5-0 to issue the final rule, which…
Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the…
U.S. President Joe Biden signed an executive order aimed at improving the federal government’s cybersecurity practices. The order would require government vendors to prove they are meeting certain cybersecurity standards…
What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise — emphasizing communication, leadership and problem-solving strategies that drive…
U.S. President-elect Donald Trump could delay a potential ban on TikTok through an executive order, the Guardian reports. Mike Waltz, Trump’s nominee for national security advisor, said the administration is…
AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance…
If you predicted that tech stacks would shrink in 2024, it was probably a good bet. After all, the trend line had been headed in that direction. The average number…