All about marketing technology
If you had to summarize the relationship between business leaders and data in just a couple of words, your best bet is simply to say, “It’s complicated.” And it seems…
The dynamics of online shopping continue to evolve as consumer expectations shift rapidly in response to convenience, pricing, and technological enablement. While marketers often focus on trends in automation or…
Creating a website today comes with unique challenges for businesses, creators, and entrepreneurs alike. People expect professional design, fast load times, seamless mobile experiences, and built-in tools for marketing, commerce,…
Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said,…
Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the resources…
Measuring the bottom-line impact of brand-building activities isn’t easy, but every company wants — and needs — to do it. Without it, it’s difficult to spend your advertising budget effectively.…
Making a sale isn’t the finish line — it’s the starting line for your next opportunity. Psychologically, once customers have decided to purchase, their resistance to spending lowers dramatically. This…
The U.S. National Institute for Standards and Technology published a draft update to its Privacy Framework to assist organizations in integration alongside NIST’s Cybersecurity Framework. The draft update to the…
In a fast-paced digital world, businesses need the right tools to stay competitive. While off-the-shelf software solutions may work for some, many companies find that they simply don’t meet their…
Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The dispute is over California…