All about marketing technology
Officials from the Competition Commission of India and the Ministry of Electronics and Information Technology recently held meetings to discuss how to collaborate on regulating the digital economy while balancing…
Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more accessible and…
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM) Forecast.” AI is becoming central to how people shop, and…
Join the IAPP 4 Sept. for a LinkedIn Live unpacking the Court of Justice of the European Union’s ruling on the latest challenge to EU-U.S. adequacy. IAPP Vice President and…
Jurisdictions worldwide are designing and implementing AI governance laws tailored to their perspectives on risks and opportunities tied to AI-powered technologies. In one of an 11-part series cosponsored by the…
The promise of account-based go-to-market (GTM) has always been clear: Align marketing and sales around the highest-value accounts. Deliver personalized engagement. Drive measurable revenue impact. But as the strategy has…
Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media post, news…
Are you feeling the vibes yet? “Vibe” has become the latest AI buzzword. Even more than “agentic,” which is saying a lot. While both terms are widely open to interpretation…
The United Nations General Assembly adopted a resolution for the establishment of the Global Dialogue on AI Governance and an international scientific panel on AI. The dialogue will gather UN…
Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic…