All about marketing technology
Creatives need a polished and professional online presence. Whether you’re a designer, photographer, or illustrator, your portfolio should speak volumes before you say a word. But crafting a great-looking site…
Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade…
The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a lot of excitement among HubSpot users and martech observers, but there is some cause for…
The B2B buying journey is often digital-first, so your BDR, SDR, and AM’s LinkedIn profiles serve as the front door to your brand. Every business relationship requires personal trust between…
A U.S. House subcommittee hearing aimed at reviewing the U.K.-U.S. Clarifying Lawful Overseas Use of Data Act spurred bipartisan opposition to the U.K. government seeking a back door to encrypted…
Republican members of the U.S. Senate Committee on Commerce, Science and Transportation are proposing an alternative to the 10-year moratorium on state laws attempting to regulate AI in the Senate…
Over the course of my career, I’ve worked with hundreds of teams using CRMs, and I’d sum upthe experience like this: technology moves fast. Humans? Not so much. We’re busy,…
Marketers today face an uphill battle in connecting with real people in a digital world clouded by data privacy shifts, signal loss, and the expected deprecation of cookie usage. Behavioral…
The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us,…
As online marketplaces like Amazon and Walmart become increasingly saturated, brands and sellers face mounting challenges, including shrinking margins, fierce buy box competition, complex ad ecosystems, and unpredictable inventory demand.…