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Issues around age assurance require technical and policy solutions, but global jurisdictions are not fully aligned on approaches to balance those needs. TikTok Privacy Program Manager Melanie Selvadurai, CIPP/C, CIPM;…
Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh Blyskal, who analyzed more than 1 billion ChatGPT citations and 1 million referral visits…
What if you ignored your high intent signals — no follow-ups, no calls, no emails — to see if leads would self-identify and reach out? It sounds counterintuitive, but if…
Nigeria’s Data Protection Commission announced plans for sector-by-sector enforcement sweeps to confirm Data Protection Act compliance. Companies that received compliance notices from the DPC have 21 days to present details…
As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the planning and crafting of email…
The Colorado Sun reports on the latest developments around work to amend the Colorado AI Act during the General Assembly’s special legislative session. A Democrat-led compromise bill moving through committees…
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the…
U.S. Federal Trade Commission Chairman Andrew Ferguson called on major U.S. cloud operators to keep U.S. data security standards front of mind despite their growing compliance requirements in other global…
IAPP Managing Director, Europe, Isabelle Roccia, CIPP/E, writes the EU has enacted a package of rules in recent years all specifically geared toward facilitating data use and sharing, with the…
Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than…