All about marketing technology
Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at a cost. …
George Washington University Law Professor Daniel Solove wrote an essay covering the most impactful privacy books published since the 1960s. The retrospective aims to provide a glimpse at the “concerns,…
Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and upgrade outdated systems. The updates…
When Google quietly retired its beloved Primer app, millions of marketers lost a valuable mobile learning tool built for fast, snackable lessons on the go. But while that chapter closed,…
TikTok will ask the High Court of Ireland to stay the Data Protection Commission’s decision preventing the social media platform from sending data overseas within six months, The Irish Times…
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to…
We’ve all heard about the elevator pitch—that concise, persuasive spiel meant to capture attention and inspire action in the short time it takes to ride a few floors. It’s a…
Mobile devices have evolved from convenience tools into essential instruments for research, communication, commerce, and content consumption. Today’s consumers routinely use their phones to compare prices, read reviews, watch tutorials,…
Marketers today are facing heightened pressure to do more with less. Unpredictable economic conditions, shifting consumer behaviors, and tightening budgets are pushing businesses, especially small to mid-sized (SMB) ones, to…
For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely…