All about marketing technology
U.S. Sen. Maggie Hassan, D-N.H., asked several data brokers to explain why their opt-out requests are obscured on their websites following an investigation from Wired and The Markup, the latter…
Conversations with large language models are becoming increasingly realistic as AI systems become more sophisticated. It’s leading users to forget they are talking to a computer that is responding based…
Before you know it, the holiday shopping season will be here and they do every year, ecommerce marketers will face both opportunities and challenges. To excel, leveraging the right martech…
As the privacy profession surpasses the quarter-century mark and enters into a brave new world of AI and digital entropy, it’s worth taking a look back to assess how far…
IAPP Managing Director, Washington, D.C., Cobun Zweifel-Keegan, CIPP/US, CIPM, offers his take on the latest privacy and AI governance developments in the nation’s capital and around the U.S. This week,…
An ongoing public consultation by the German Federal Commissioner for Data Protection and Freedom of Information seeks to “contribute to the development of data protection-compliant approaches for dealing with memorized…
TL;DR: Take the 2025 MarTech Replacement Survey. The 2024 MarTech Replacement Survey gave us insights into how marketers evaluate and replace their technology tools. A clear majority of the 2024…
They were so close. After months of research, the marketing tiger team had identified the perfect path forward for AI integration. They had done the due diligence, built the business…