All about marketing technology
A U.S. class-action lawsuit filed against Google’s alleged nonconsensual collection of consumer data after users opted out of tracking will face a federal jury, Bloomberg Law reports. Google previously claimed…
Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are…
On 3 Jan., India’s Ministry of Electronics and Information Technology officially released draft rules for the Digital Personal Data Protection Act. Following the current public consultation and finalization, the Indian…
The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $241.4 billion online between November 1 and December 31 of this, up 8.7% from…
Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was…
The Cyberspace Administration of China announced a public consultation on draft measures for certifying personal data transferred out of China. The CAC’s measures outline the definition of a transfer, criteria…
Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations…
The Delaware attorney general’s office outlined consumer rights and business requirements under the state’s comprehensive data privacy law, which took effect 1 Jan. Meanwhile, state Sen. James Maroney, D-Conn., told the…
As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. I’ve been waking up at 5 a.m. for months, eagerly trying to catch up on all…