All about marketing technology
Data storage and processing are key factors for the successful operation of any business. Virtual Private Server (VPS) is a widely adopted technology that combines the flexibility of cloud services…
In a media landscape dominated by short-form video, livestreaming, and visual-first platforms, your voice isn’t the only thing your audience hears—it’s something they see. And yet, many creators overlook one…
Celebrity endorsements remain one of the most powerful tools in a brand’s marketing arsenal—especially for enterprises seeking to differentiate at scale. As traditional advertising effectiveness wanes and audiences grow more…
As digital shopping and remote service continue to reshape customer expectations, a growing number of companies are embedding live, one-on-one video chat directly into their websites. These interactions allow site…
B2B buyers aren’t searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity and Copilot Search in Bing have changed how we find content. Goodbye, traditional ranked blue links. Hello, generating direct,…
The New York Supreme Court allowed a lawsuit against TikTok to proceed after a bipartisan coalition of U.S. state attorneys general claimed the platform’s algorithms negatively impact users’ mental health.…
Businesses spend an average of 26.6% of their marketing budget on email, but many aren’t optimizing for inbox placement, according to a report from Kickbox. Nearly two-thirds of businesses (64.6%) say…
Disagreements over what counts as a solely automated decision and how to reconcile the right to information while protecting proprietary information were major themes in the public feedback on Brazil’s…
Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn’t just explain your…
Modern marketers are drowning in data—but it’s often siloed, messy, and manually exported across multiple platforms. The tedious routine of exporting CSVs, copying and pasting them into spreadsheets, and updating…