Martech.org : Ali Schwanke: Spotlight on the expert
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple…
All about marketing technology
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple…
Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence…
The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. 13, 2024. The final rule, which was announced in August, goes beyond a…
A well-structured business offer may be the disparity between winning over new guests and completing deals in the Machiavellian world of business-to-business (B2B) deals. A business proposal template is an…
This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is…
WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer…
This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as the year…
WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer…
Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew…
I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which…