Martech.org : How to promote data literacy in your marketing team
What insights is your company missing because your teams don’t fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team…
Martech.org : Bombora integrates with Audigent’s PMPs
B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Audigent, a part of Experian, is a data activation, curation and identity platform. Audigent’s Smart, Contextual and…
Martech.org : What can marketers learn from the Savannah Bananas?
It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play…
Martech.org : Meta ad spend up 15% last quarter as TikTok sees sharp drop
Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to…
Martech.org : 6 ways marketers can use Clay to enrich data and build campaigns
Data enrichment provider Clay raised $40 million in a Series B expansion Wednesday, which gives the company a valuation of $1.25 billion. If data truly in the new oil, Clay…
Martech.org : How three companies are reinventing event marketing with SoLoMo
After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back — and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning…
Martech.org : Ensuring precision and clarity in digital project specs
Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service provider offering a quote or a client…
Martech.org : Make 2025 the year your video creative shines by Edna Chavira
As you set your 2025 professional goals, why not add one more—elevating your advertising creative? A fresh, intentional approach can be the key to standing out in an increasingly competitive…
Martech.org : Are AI tools shaping your intentions more than you realize?
I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding answers — it’s about gaining…
Martech.org : Content atomization: Maximize ROI by repurposing your best ideas
Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped.…