All about marketing technology
Modern marketing demands diverse channel reach strategies and deeply integrated in execution. Simply being present across platforms is no longer enough. Brands must now consider how their messages travel, evolve,…
I recently received this email from a public relations (PR) professional asking if I’d cover their client’s latest acquisition on Martech Zone. The entire body of the email (minus the…
Your organization is probably in compliance with the latest email authentication standards required by Apple, Google, Microsoft and Yahoo, which are listed below. But is your organization following the additional…
Every day, I receive pitches from PR professionals, marketers, and startup founders hoping to get featured on Martech Zone. Most fail miserably. But occasionally, one lands perfectly in my inbox:…
Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly releasing new capabilities. But it’s too hard to add to existing content creation workflows unless you…
In the dynamic landscape of marketing and sales technology, change is inevitable and essential for growth and survival. For Software as a Service (SaaS) companies, staying competitive requires continuous innovation—introducing…
Every successful mobile product starts with a deep understanding of user behavior. However, most analytics solutions fail to achieve that clarity without compromising performance or privacy. UXCam bridges the gap…
Google Marketing Live 2025 was – no surprise – all about AI. Again. The event made it clear that AI isn’t just an assistant anymore. It’s becoming a co-strategist. The show…
Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry…
In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social…