All about marketing technology
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to…
Sorry I’ve been a bit quiet this past month. I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay — May 6…
When it comes to SEO, most folks focus on the shiny stuff above the waterline: keywords, site speed, backlinks, and content quality. The usual ranking factor suspects. It’s like watching…
In B2B marketing and sales, not all leads are created equal, and treating them as such wastes time and resources. That’s where lead scoring comes in. Lead scoring is a…
Migrating your help desk platform from Intercom to Zendesk can seem daunting, but with proper planning and execution, it can be a smooth transition. Zendesk offers robust features that enhance…
Integrating Generative AI (GenAI) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response (IVR) systems to fast-food drive-thrus, Gen AI-enabled systems are…
Live chat support services give your customers instant help on your website. In this article, learn about their benefits, how they work, and best practices to boost customer satisfaction and…
Artificial Intelligence (AI) is in everything today—writing emails, helping customer service agents, recommending products, even generating content that feels human. But beneath the buzz, surprisingly few people truly understand what’s…
Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B — brands of all sizes and verticals are still struggling…
Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. According to the…