All about marketing technology
Almost everyone has encountered a situation where they need to purchase expensive products they will use frequently in the future. Typically, when searching, an Internet user will focus exclusively on…
Efficient product data management is essential for maintaining business agility in a competitive market. Below are the strategies to optimize your product data ecosystem, leveraging modern Product Information Management (PIM)…
In the competitive world of B2B sales, finding and converting high-quality leads is crucial for business growth. To streamline this process, companies rely on B2B Lead Generation Software—a powerful tool that…
Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless algorithm games and try to carve out space in a…
Surgeons mentally prepare for surgery. Athletes mentally prepare for the big game. You, too, need to get psyched about your next opportunity, your biggest sales call or presentation yet. Developing…
Your work doesn’t end when an article is published. Maintaining a content library is just as crucial as creating new content. If a website has been around for years, chances…
Half of all Americans use AI, according to a survey by Elon University’s Imagining the Digital Future Center. And it’s not just the tech bros and Silicon Valley elites, either.…
In yesterday’s Adobe Summit keynotes, Hilary Cook, VP of Global Marketing Operations at Marriott International delivered a compelling keynote that challenged marketers to rethink their approach to artificial intelligence (AI),…
We are in the golden age of design, and enterprises all across the globe are investing in people and technology to elevate the look and feel of their communications. AI…
When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely likely” to do something, but their actions tell a different…