All about marketing technology
Getting media coverage and high-quality backlinks is essential for growing your brand, but traditional PR outreach can be expensive and time-consuming. Hiring an agency often means paying thousands of dollars…
There is an undeniable synergy in how industries evolve—news, food, music, transportation, or technology. The speed of transformation has accelerated due to rapid advancements in artificial intelligence (AI), automation, and…
Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much…
Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov.…
Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to…
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to…
A call to action (CTA) prompts the user to take a specific action that leads to a conversion—a purchase, a newsletter subscription, or the completion of a contact form. The…