Martech.org : Your quick guide to marketing attribution models
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to…
Martech.org : Shoppers expect fewer discounts this holiday season
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Three out of four U.S. shoppers expect to pay more, according to Gartner’s report, “2025 Holiday Advertising and…
Martech.org : Agility is the new foundation of marketing infrastructure
High inflation, recession fears and ongoing uncertainty are putting tremendous pressure on companies across industries. With marketing often viewed as discretionary, budgets now face unprecedented scrutiny from the C-suite. CMOs…
Martech.org : Marketers must deliver value and trust to shoppers facing higher holiday prices
The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add that one in four plans to spend…
Martech.org : HubSpot debuts a new AI playbook at Inbound as content marketing falters
HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change hitting marketing in the past year, a new venue in…
Martech.org : How do you plan to activate insights in the AI era?
Marketers today aren’t just swimming in data — they’re besieged by it. Every campaign, click and customer touchpoint continuously generates insight. But this data only matters when it’s activated. That…
Martech.org : ChatGPT, AI tools gain traction as Google Search slips
Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new Higher Visibility survey of 1,500 U.S.…
Martech.org : 5 ways MOps can stop order-taking and start driving strategy
MOps professionals are the backbone of modern marketing. But somewhere between the constant pings, last-minute quick asks and dashboard emergencies, it’s far too easy to slide into a role that…
Martech.org : How customer analytics closes the gaps in performance measurement
Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more accessible and…
Martech.org : Holiday shopping is starting earlier in the year
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM) Forecast.” AI is becoming central to how people shop, and…