Martech.org : CDP consolidation continues, as Rokt scoops up mParticle
For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and…
Martech.org : AI-powered martech news and releases: January 16
Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the…
Martech.org : What martech practitioners can learn from a NASA engineer
What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise — emphasizing communication, leadership and problem-solving strategies that drive…
Martech.org : Are marketers trusting AI too much? How to avoid the strategic pitfall
AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance…
Chief Martec : Despite financial pressure — or because of it? — tech stacks are actually expanding again
If you predicted that tech stacks would shrink in 2024, it was probably a good bet. After all, the trend line had been headed in that direction. The average number…
Martech.org : Tackling video marketing fragmentation
A new offering from Adomni, Smart Video Everywhere, seeks to meet the challenges of the fragmented video marketing space and scattered consumer attention. Previously known primarily as a programmatic DOOH…
Martech.org : 2025 metrics that matter: How to future-proof your marketing by Agital
Are your KPIs out of date? Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m.…
Martech.org : AI continues to aid marketers’ quest for authenticity: Report
Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpot’s new State of Marketing 2025 report. The report, based on a…
Martech.org : Social media and influencers: 2025 predictions
Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet…
Martech.org : 4 ways to correct bad data and improve your AI
As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights,…