All about marketing technology
The promise of account-based go-to-market (GTM) has always been clear: Align marketing and sales around the highest-value accounts. Deliver personalized engagement. Drive measurable revenue impact. But as the strategy has…
Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media post, news…
Are you feeling the vibes yet? “Vibe” has become the latest AI buzzword. Even more than “agentic,” which is saying a lot. While both terms are widely open to interpretation…
Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic…
Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh Blyskal, who analyzed more than 1 billion ChatGPT citations and 1 million referral visits…
What if you ignored your high intent signals — no follow-ups, no calls, no emails — to see if leads would self-identify and reach out? It sounds counterintuitive, but if…
As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the planning and crafting of email…
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the…
Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than…
Are you looking to boost your app’s growth and turn new users into loyal fans? Join Adobe product experts for a free webinar on consumer and practitioner trends in mobile…