All about marketing technology
Search is changing fast — and so is how people discover content online. AI-driven tools like ChatGPT are cutting into traditional website traffic, pushing businesses to rethink how they design…
I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in Palm Springs, California, and drove him back to my home in Dallas. The trip took…
Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting their shopping journeys on…
AI usage is widespread in revenue organizations, with 68 percent of sales and marketing professionals using AI at work and 51 percent using AI agents, according to a new survey.…
Before you know it, the holiday shopping season will be here and they do every year, ecommerce marketers will face both opportunities and challenges. To excel, leveraging the right martech…
TL;DR: Take the 2025 MarTech Replacement Survey. The 2024 MarTech Replacement Survey gave us insights into how marketers evaluate and replace their technology tools. A clear majority of the 2024…
They were so close. After months of research, the marketing tiger team had identified the perfect path forward for AI integration. They had done the due diligence, built the business…