All about marketing technology
An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can…
In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified five best practices for ensuring…
The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data…
To paraphrase an old saying: “New customers are silver; old customers are gold.” Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream.…
How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges — guaranteeing quality leads and sales while saving you…
Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding.…
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top…
Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content moderation. This…
Diversity and inclusion in marketing can improve business outcomes. Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit a…
Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the…