All about marketing technology
Businesses spend an average of 26.6% of their marketing budget on email, but many aren’t optimizing for inbox placement, according to a report from Kickbox. Nearly two-thirds of businesses (64.6%) say…
Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn’t just explain your…
Modern marketers are drowning in data—but it’s often siloed, messy, and manually exported across multiple platforms. The tedious routine of exporting CSVs, copying and pasting them into spreadsheets, and updating…
As much as Google touts page speed as a critical performance metric for determining the user experience and its impact on ranking, it is somewhat ironic, given that their properties are…
According to a 2024 Gainsight report, 73% of churned customers said they never saw value early enough to justify their investment. In an era of instant gratification and eroding patience,…
Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In this environment, resilience isn’t just a virtue—it’s a mandate. Join us for Marketing Resilience, Powered by…
If you’ve ever felt like managing SEO is like sailing through unpredictable waters, you’re not wrong. You set a clear course—optimizing pages, earning backlinks, and publishing new content—but external forces…
Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination is aimed at giving marketers better tools for orchestrating AI-powered customer journeys contributing to revenue growth.…
Most marketers are flying blind when it comes to proving the real impact of their efforts. The disconnect between lead generation and sales makes it difficult to know what’s working…
The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Many of the May updates involve the new Email Designer, which was unveiled earlier…