Martech.org : Retail media networks continue to grow: 2025 predictions
Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic…
Martech.org : 3 reports in GA4 that use analytics to eliminate customer friction
Feel like your marketing team is drowning in analytics reports? You’re not alone. Data surrounds today’s marketers, making it difficult to understand how to connect business problems to the data…
Chief Martec : AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration
Welcome to 2025! It’ll be the Year of AI Agents in martech, in word and deed. Here’s what I think that means… From the moment there was more than one…
Martech Zone : Internxt: Secure, Encrypted File Storage to Protect Your Business Data
In a world where data breaches are becoming alarmingly common, businesses must prioritize the privacy and security of their digital assets. With the average cost of a data breach soaring…
Martech Zone : VPlayed: Elevate and Monetize Your Streaming Experience With This Secure and Customizable VOD Platform
Video content has become a cornerstone of communication, entertainment, and education. Platforms like YouTube and Vimeo have democratized video sharing, enabling creators worldwide to reach vast audiences effortlessly. As the…
Martech.org : Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025
As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to…
Martech.org : AI transformation: 2025 predictions
This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in…
Martech.org : Africa Creative makes soccer ad boards shoppable
For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed…
Martech Zone : Design Pickle: The Cost-Effective Solution To Scale Your Graphic Design Team At Any Company or Agency
For businesses and agencies, scaling creative needs often means juggling tight deadlines, skyrocketing costs, and inconsistent design quality. Whether creating engaging social media posts, refreshing your brand identity, or designing…
Martech Zone : Warmy: Build Your Inbox Placement and Sender Reputation With This AI-Driven Email Warming Application
While email is a cornerstone of modern business, achieving high inbox placement – where your email isn’t delivered to the junk or spam folder – can be an uphill battle.…