Martech.org : 5 stories for marketers coming out of Google Cloud Next 2025
Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles —…
Martech Zone : Shippo: Power Your Shipping With Speed, Savings, and Simplicity
Shipping shouldn’t slow your business down. Yet many companies, from solo founders to full-scale fulfillment centers, struggle with inefficient workflows, high shipping costs, and limited carrier options. These challenges often…
Martech Zone : Step-by-Step: How to Build an Online Learning Platform That Scales
Online education has rapidly evolved from a niche offering to a global imperative. Whether you’re an entrepreneur launching a course-based business, a university delivering remote education, or a company building…
Martech Zone : 11 Critical Elements of Mobile User Experience (With Supporting Statistics)
Despite mobile’s dominance in our digital lives, most mobile experiences still fall short of user expectations. Studies consistently show that many users abandon mobile apps after just one use, and…
Martech.org : How to make CTV ads that stick
CTV, one of 2025’s projected fastest-growing channels, offers just about all of linear TV’s storytelling benefits, with digital targeting precision layered in. That is a whole lot of advertising potential,…
Martech.org : What AI means for the future of agency-brand partnerships
AI is rewriting the rules of marketing — and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance.…
Martech.org : 5 areas where businesses need to improve their customer experience
Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The…
Martech.org : The competition you’re ignoring is costing you customers
Most marketers define their competition too narrowly — and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry…
Martech Zone : Increff: Smarter Merchandising with Real-Time Product Insights
Scaling an e-commerce business isn’t just about driving more traffic or launching more campaigns—it’s about fulfilling demand at the right time with the right products. Brands often pour resources into…
Martech.org : Why ROI is undermining B2B marketing effectiveness
ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO,…